Hyundai Automotive South Africa has broadened its GRAND i10 line-up by introducing a new Executive derivative, aiming to sharpen its edge in the fiercely competitive, price-conscious entry-level segment.
The new Hyundai GRAND i10 Executive, which will be offered in both manual and automatic transmissions, is set to include side and curtain airbags as well as Electronic Stability Programme (ESP) as standard, features that further bolster occupant protection and on-road stability.
“We take a proactive and continuous approach to improving our vehicles,” says Stanley Anderson, CEO of Hyundai Automotive South Africa. “The introduction of the Executive derivative reflects our commitment to enhancing safety and overall product value in a highly competitive segment.”
The existing Hyundai GRAND i10 Premium derivatives will remain on sale, ensuring a diversified offering across price points within the segment.
“Our latest update underscores our intent to maintain competitiveness in the entry-level market while reinforcing brand value through incremental innovation and feature-led differentiation,” he adds.
• Additional details, including pricing and market availability, will be announced in due course.
