This May, Messe Frankfurt South Africa kicks off the Automechanika Sub-Saharan Africa Roadshow in Gaborone, Botswana, paving the way for the 10th edition of Automechanika Johannesburg, set for 28'30 October 2025 at the Gallagher Convention Centre.
Launching on 6 May, the Roadshow spans Botswana, Namibia, Zimbabwe, Mozambique, Kenya, and Zambia ' a strategic tour designed to connect the automotive aftermarket industry with tangible growth opportunities across the region.
Why Botswana?
As the first stop, Botswana presents an ideal gateway for automotive businesses. With a stable political climate, duty-free access to SADC markets via SACU, and a fast-growing infrastructure, the country offers fertile ground for expansion. The Botswana Investment and Trade Centre (BITC) further supports the sector through skills development and investor-friendly initiatives.
Botswana's untapped market potential and integration into the African Continental Free Trade Area (AfCFTA) make it a smart choice for businesses looking to establish a strong regional presence.
Opportunities for Exhibitors and Visitors
The Roadshow offers exclusive sponsorship and branding opportunities for exhibitors, providing visibility across six countries. Custom marketing packages and prime event placements allow brands to connect with key stakeholders and decision- makers.
For visitors, the Roadshow promises exposure to cutting-edge technologies, sustainable solutions, and global industry trends ' all culminating in the premier Automechanika Johannesburg 2025 showcase.
