Ramaphosa promises support package for exporters hit by US tariffs
Local IndustryNews
4 August 2025

Ramaphosa promises support package for exporters hit by US tariffs

President Ramaphosa unveils support measures for South African exporters hit by US tariffs, aiming to protect jobs and trade relations.

South Africa faces a potential economic storm as President Trump's latest trade offensive targets the nation's key export sectors, with officials warning that up to 100,000 jobs could be at stake, Reuters reported on 1 August.

The newly inaugurated US president signed another executive order on Thursday imposing sweeping import duties on dozens of countries, including South Africa, with the measures due to take effect within a week. The move forms part of Trump's broader strategy to rebalance global trade in America's favour.

Despite the looming threat, President Cyril Ramaphosa struck a diplomatic tone on Friday, emphasising that South Africa remains committed to dialogue. "All channels of communication remain open to engage with the U.S., and our negotiators are ready pending invitation from the U.S.," he stated.

The South African government is now racing against time to finalise emergency support measures for exporters who could be devastated by the tariffs. Ramaphosa promised details of the support package would be revealed shortly.

This crisis didn't emerge overnight. For months, South African officials have attempted to broker a deal with Washington, even offering to purchase American liquefied natural gas and commit to investments in US industries in exchange for more favourable tariff treatment.

However, Trump's administration remained cold to these overtures, with tensions between the two nations exacerbated by disagreements over South Africa's foreign policy stance and its domestic positive discrimination legislation.

The stakes couldn't be higher for South Africa's export economy. The United States ranks as the country's second-largest trading partner after China, importing everything from luxury cars and steel to wine and citrus fruits. Major exporters like Mercedes-Benz South Africa now face an uncertain future in the American market.

The automotive sector appears particularly vulnerable, with industry representatives already describing the situation as a "socio-economic crisis in the making." South Africa's Reserve Bank estimates the tariffs could trigger massive job losses, predominantly affecting agriculture and manufacturing workers.

Citrus farmers, who have built their businesses around American consumers' preferences, face perhaps the steepest challenge. Industry leaders warn that pivoting to Asian markets isn't straightforward, as fruit varieties and consumer tastes differ significantly across regions.

The steel industry faces equally grim prospects. The Steel and Engineering Industries Federation of Southern Africa (SEIFSA) highlighted that $1.8 billion worth of exports now hang in the balance.

"If one considers that access to the U.S. was through AGOA, which was tariff-free, increasing tariffs to 30% effectively nullifies that market," explained SEIFSA chief executive Tafadzwa Chibanguza, referring to the African Growth and Opportunity Act that previously provided preferential access.

The government's response has drawn sharp criticism from opposition parties. The Democratic Alliance, parliament's second-largest party, dismissed the proposed support measures as "laughable," arguing they fall far short of what's needed to address the crisis.

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Beyond immediate job losses, industry leaders worry about permanent damage to trade relationships. Chibanguza warned that countries like Indonesia, which have secured better tariff deals with the US, could permanently capture South Africa's market share.

"Once those export trends and relationships cement, even if you fix things in South Africa, you are unlikely then to take market share from those countries," hecautioned.

As the clock ticks towards the tariffs' implementation, South Africa finds itself caught between diplomatic hopes and economic reality, with thousands of livelihoods hanging in the balance.

S

Staff Writer

Reporting from the front lines of the automotive industry, delivering expert analysis and the technical updates that drive the South African motor sector forward.