Morocco’s automotive industry began 2026 on an impressive note, chalking up export revenues exceeding MAD 12.24 billion (approximately R21.8 billion), marking a 19.1% rise compared with January 2025.
This robust showing came despite total national exports declining by 2.7% to MAD 34.5 billion. (a little more than R60 billion).
Much of the sector’s success stemmed from two high-performing segments. Vehicle manufacturing posted exceptional growth of 60.6%, with exports surging from MAD 2.72 billion to nearly MAD 4.37 billion (around R7.8 billion). The cabling segment similarly contributed to the positive momentum, expanding by 9.6% to reach MAD 4.96 billion (roughly R8.84 billion). These results highlight Morocco’s increasing competitiveness and its ability to meet rising global demand through innovation and production capacity.
The aviation industry also registered encouraging progress. Exports climbed 8.7% to over MAD 2.43 billion (about R4.33 billion), supported by a strong 17.2% rise in assembly activities. This was achieved even though the Electrical Wire Interconnection System component dipped by 5.9%.
However, not all sectors shared in the upward trend. Phosphate and derivative exports experienced a sharp decline of 43.4%, while agriculture and agro-food products fell by 9.5%. The textile and leather sector dropped 5.9%, and electronics and electrical goods decreased by 3.8%, collectively weighing on overall national export performance.
Analysts attribute the automotive sector’s resilience to sustained government backing—ranging from infrastructure investment to targeted incentives and the creation of specialised industrial zones. These measures have strengthened Morocco’s position within the global automotive supply chain, particularly in Europe.
January 2026 ultimately reaffirmed the automotive industry’s importance as a pillar of Morocco’s economy. With continued investment and growing international demand, the sector appears well placed to maintain its upward trajectory and reinforce the country’s global standing.
