Ferrari is preparing to unveil its first fully electric vehicle through an unprecedented three-stage reveal beginning this October, marking a pivotal moment for the Italian marque synonymous with screaming V12 engines.
The Prancing Horse will begin lifting the curtain on 9 October 2025 during its Capital Markets Day, when the company plans to showcase the car’s "technological heart" — its powertrain and battery technology. This will be followed by an interior design reveal in early 2026, before the complete exterior debut later in the year.
The staggered approach represents a departure from traditional car launches, with Ferrari describing it as a "unique and innovative" strategy befitting the significance of their electric debut. First customer deliveries are scheduled for October 2026, just months after the final reveal.
A Different Kind of Ferrari
Early indications suggest the EV will break from Ferrari’s typical mid-engine supercar formula. Sources describe it as an "atypical model" — larger than conventional Ferraris but not an SUV, likely taking the form of a grand tourer designed to balance performance with daily usability.
Test prototypes spotted around Maranello, cleverly disguised in modified Maserati Levante SUV bodies complete with fake exhaust pipes, hint at a roomier four-seat configuration. The deception extends to high-voltage warning stickers beneath the comical quad exhausts, betraying the car’s electric nature.
Premium Positioning
The vehicle is expected to command over °400,000, positioning it firmly in the luxury segment. Notably, Apple’s former chief design officer Jony Ive has contributed to the project through his firm LoveFrom, promising a fusion of Ferrari’s design DNA with minimalist, user-focused aesthetics.
Ferrari has invested heavily in developing proprietary electric motors and is working on creating an "authentic sound signature" for the EV. Chief executive Benedetto Vigna emphasises this won’t be artificial engine noise but something genuinely new, stating that "pretence is not our modus operandi."
Market Context
Ferrari’s cautious approach reflects broader uncertainty in the luxury EV segment. Lamborghini has pushed back its first electric model, the Lanzador, to 2029, whilst Porsche is reportedly scaling back EV plans amid softer demand for its Taycan.
Even ultra-exotic electric vehicles like the Rimac Nevera struggle to find buyers, as wealthy enthusiasts continue to crave the visceral experience of combustion engines.
Ferrari maintains its EV programme remains on schedule, with Vigna stating there’s "not a single hour of delay." The company targets 40% of sales from electric vehicles by 2030, whilst promising its famed V12 engine will continue until regulations forbid it.
The electric Ferrari represents more than technological evolution — it’s a test of whether the marque can translate its legendary driving emotion into battery power without alienating purists who view internal combustion as fundamental to Ferrari’s heritage.
As Vigna puts it: "We’re not into an electric transition, we’re rather doing electric addition."
