Cars.co.za Industry Report Sheds Light on Market Shifts

South Africa—s car market is more competitive and data-driven than ever before, with affordability and consumer preference shaping sales. These findings are central to the first Cars.co.za Industry Report, which will be launched at the inaugural DealerCon 2025 in Johannesburg.

Drawing on proprietary market data and financial insights from TransUnion, the report examines how the industry has been transformed since 2015. Compact SUVs and crossovers have taken over from sedans, while double cabs have become status symbols rather than just utility vehicles.

The influence of Chinese manufacturers is one of the most striking developments. In 2015 they held less than one percent of market share, but by 2025 their presence had risen more than sevenfold. Vehicles like the Chery Tiggo 4 Pro and Haval Jolion are now among South Africa—s top sellers.

The report also highlights the resilience of older vehicles in the used market. Models such as the Nissan NP200 and Chevrolet Utility continue to enjoy demand, while compact hatchbacks like the Volkswagen Polo and Suzuki Swift remain popular below R300 000. Beyond that price bracket, buyers turn to performance-focused hatchbacks carrying the GTI badge.

Affordability is a recurring theme. With the entry-level Suzuki S-Presso costing nearly R180 000, well above inflation-adjusted levels, many households struggle to meet the income requirements for financing. First-time vehicle finance agreements have steadily declined, underlining the pressure on consumers.

Despite global shifts, diesel is still strong in South Africa, largely due to the popularity of bakkies. Hybrids are gaining traction, with the Toyota Corolla Cross showing that a practical and affordable model can succeed. Battery-electric vehicles, however, remain a niche choice due to high prices and charging limitations.

DealerCon 2025, themed —SHIFT: A Decade of Change,— promises to guide the industry through this evolving environment. Lee Naik, CEO of TransUnion Africa, believes the report will be a vital tool: —Data tells the story long before headlines do. This report is not just a reflection of the past decade, it is a compass for the journey ahead.—

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