Toyota South Africa Motors (TSAM) is preparing to roll out an impressive range of new vehicles, revealed at the ninth annual State of the Motor Industry (SOMI).
With a focus on innovation, sustainability and performance, the company showcased models that highlight its commitment to a multi-pathway future and its three core brands: Toyota, Lexus and Gazoo Racing.
Toyota states a multi-‑pathway strategy, which acknowledges that no single technology can address all customer or market needs, is the way forward. Instead, Toyota advances a balanced mix of hybrid, plugin hybrid, battery‑in hybrid, battery electric‑electric and hydrogen solutions.
In support of its NEV roadmap, TSAM participates in a range of energy diversification and mobility projects aligned to three core pillars, namely Electric Vehicle Eco-system, Carbon Neutral‑Neutral Fuels and Circular Economy.
A pioneer of hybrid technology, both globally and in South Africa, TSAM showcased an expanded its new energy vehicle line‑up, including:
• Toyota bZ4X BEV – Toyota’s first Battery Electric Vehicle in South Africa
• Toyota RAV4 HEV and PHEV
• Corolla Cross GR-‑S HEV
• Land Cruiser 300 1M-‑HEV
• Lexus RZ BEV
• Lexus RZ 600e BEV
It was announced a new collaboration between Gazoo Racing and SVR, a certified factory for Toyota approved‑approved vehicle modifications. The project is currently in development, with details to be revealed soon.
Toyota also says Gazoo Racing continues to elevate Toyota’s performance credentials globally. The establishment of a local GR modification facility is a significant milestone, bringing world‑class engineering and customisation to South African motorsport.
Additionally, TSAM confirmed the launch of GR Parts, a performance-focused‑focused accessory range to be offered through dealerships with dedicated GR Zones.
This year’s SOMI brought together industry leaders, policymakers, media, and mobility partners under the theme “Driving Through Disruption.” The event explored global volatility, industrial competitiveness, and the acceleration of South Africa’s transition to New Energy Vehicles.
Staff Writer
Reporting from the front lines of the automotive industry, delivering expert analysis and the technical updates that drive the South African motor sector forward.
