Premium care at the core of Lepas launch
NewsOEM News
12 February 2026

Premium care at the core of Lepas launch

Lepas is preparing to enter South Africa’s premium SUV market in early 2026 with a clear focus on after-sales service. By harnessing the proven systems of Chery, its parent brand, Lepas is ensuring that customers will enjoy world-class support from day one.

The operational backbone includes a central warehouse of more than 6 000 square metres, stocked with over R180 million in genuine parts. With a fulfilment rate above 98 per cent, customers benefit from rapid availability.

A logistics network enables delivery to major centres within 48 hours, while a nationwide system of more than 330 certified paint and body repair centres and a 24-hour roadside assistance programme provide further reassurance. This infrastructure already supports over 100 000 Chery Group vehicle owners across the country.

“After-sales service is a critical part of the Lepas experience,” explains Jay Jay Botes, General Manager of Lepas South Africa. “We are leveraging Chery’s proven systems and expertise, while tailoring the experience to meet the expectations of premium SUV owners. Our goal is to ensure that every customer feels confident and supported beyond the point of purchase.”

Technical training centres in Boksburg and Sandton, staffed by specialist teams, will prepare Lepas technicians to uphold the brand’s standards. New dealerships, currently under construction, will feature purpose-built service centres designed to deliver efficiency and sophistication.

“Our dealers are preparing to offer an after-sales experience that matches the quality of the vehicles themselves,” Jay Jay adds. “This is about building trust and creating lifelong relationships with our customers.”

By combining advanced infrastructure with a locally tailored service model, Lepas is setting a new benchmark for premium after-sales care in South Africa.

S

Staff Writer

Reporting from the front lines of the automotive industry, delivering expert analysis and the technical updates that drive the South African motor sector forward.