Despite a surge in electric vehicle (EV) models from manufacturers, drivers in the United States remain reluctant to abandon petrol-powered cars, according to Deloitte’s latest research.
Concerns over cost, charging convenience and overall practicality continue to slow the pace of change.
The 2026 Global Automotive Consumer Study reveals that 61% of American motorists intend to purchase a petrol or diesel vehicle next – a figure unchanged from last year. Interest in fully electric cars has edged up only slightly to 7%, while hybrid vehicles appear to be the preferred middle ground, with roughly a quarter of respondents considering one for their next purchase.
Cost and convenience remain the biggest obstacles to EV adoption. Nearly half of respondents (47%) cite limited driving range as their top worry, followed by charging times (44%) and high purchase prices (40%). For many, the inability to install a home charger adds further expense and hassle.
Although lower running costs are the main incentive for going electric, Deloitte notes these savings are often outweighed by higher upfront costs and uncertainty around charging infrastructure – particularly for those without home charging access.
The study also points to weakening brand loyalty. More than 50% of U.S. consumers expect to switch brands for their next car, prioritising value, performance and quality over long-standing brand ties.
Connected technology is becoming a key factor in ownership decisions. Over half of respondents say regular software updates that improve safety, security or performance could persuade them to keep a vehicle for longer.
In Canada, enthusiasm for EVs is also cooling, yet repair complexity is on the rise. Data from Mitchell International shows battery electric vehicles accounted for 4.91% of repairable collision claims nationwide in late 2025 – a 24.3% increase year-on-year, marking a record share as registrations grow in provinces such as British Columbia and Quebec.
Staff Writer
Reporting from the front lines of the automotive industry, delivering expert analysis and the technical updates that drive the South African motor sector forward.
