DFSK South Africa has appointed Francie Lubbe as its new General Manager, bringing decades of automotive expertise to the rapidly expanding commercial vehicle brand. The appointment signals a strategic push to strengthen the company's presence in the competitive South African market.
With 35 years of experience in dealer development and national network support, Lubbe has built a strong reputation for growing emerging automotive brands. Her track record includes strengthening teams, empowering dealers and maintaining the high standards necessary to build lasting trust within the industry.
"We are excited to welcome the energy, structure and fresh direction that Lubbe will bring to the brand. Francie's leadership style aligns with DFSK's mission of delivering value driven vehicles supported by a dealership network that is trained, supported and ready for growth," says Gina Giani, Managing Director of DFSK South Africa.
Lubbe's priorities include strengthening the dealership network, enhancing brand consistency and customer experience, and supporting product introduction alongside training initiatives. DFSK recently celebrated its first anniversary in South Africa, having expanded to 24 dealers nationwide during that period.
"I am excited to step into this role at such a pivotal time for DFSK. The brand has enormous potential, and I look forward to working with our dealer network to unlock that potential," she says.
