Audi South Africa has appointed Markus Schuster as its new country lead, effective September 2025. With more than two decades of global automotive experience across Germany, Italy and Singapore, Markus brings a wealth of international expertise to the role.
Previously Managing Director of Audi Singapore, he successfully transformed that subsidiary into Audi’s first direct-to-customer franchise worldwide. His leadership placed customer experience at the core, combining a multichannel sales platform with the Audi House of Progress Singapore.
“I feel honoured to take on the role of Head of Audi South Africa,” he says. “South Africa is not only Audi's biggest market on the continent, but also offers a dynamic, sophisticated and challenging automotive landscape. I look forward to working with our local team to continue building Audi’s presence and delivering progressive premium mobility solutions for our customers.”
Volkswagen Group Africa’s Director of Sales and Marketing, Simphiwe Nghona, comments: “Markus brings with him a track record of innovation and customer-focused transformation. His international perspective and leadership will be invaluable as Audi South Africa enters its next growth phase.”
The brand is preparing to launch 21 new models over the next two years, highlighting its confidence in the market. Drawing on his success in electrification in Singapore, Markus will steer Audi South Africa’s vision for sustainable mobility and customer-centred innovation.
