Long before its official launch in South Africa in September 2024, Jetour recognised that reliable after sales support would be essential to its success.
Entering a market where buyers are cautious of unfamiliar brands, the company placed early focus on establishing a robust parts supply and logistics network alongside the introduction of the Dashing and X70 Plus models.
This forward planning has paid off. Within eighteen months, Jetour has grown to rank among South Africa’s top eleven vehicle manufacturers, supported by a steadily expanding range that now includes the T Series. As the number of vehicles on the road increases, consistent access to parts and efficient after sales service have become critical in maintaining owner confidence and supporting sustained growth.
Research across the automotive industry shows that customer satisfaction is heavily influenced by the ownership experience after purchase. Service standards, repair times, clear pricing and professional staff behaviour often carry more weight than product features alone. Positive after sales experiences help build trust, encourage repeat business and generate recommendations, all of which are vital in a competitive environment.
Jetour’s local operations reflect this understanding. The company has prioritised speed, accuracy and reliability in its parts supply chain to reduce vehicle downtime and meet dealer and customer expectations. Shaun Riley, Head of Parts and Warehouse at Jetour South Africa, notes that uninterrupted parts availability is fundamental to protecting both the customer experience and the brand’s reputation.
The backbone of this strategy is a 5 000 square metre parts distribution centre in Midrand, supplying more than 50 dealers across the country. The facility stocks over 158 000 parts covering four model ranges and is supported by advanced inventory management systems that enable real time tracking and efficient order fulfilment. As a result, the operation consistently achieves a 99 percent service parts pick rate.
According to Vice President Nic Campbell, Jetour’s ambition extends beyond initial vehicle sales. Through continued investment in people, systems and infrastructure, the brand aims to support customers throughout the full ownership journey. In an increasingly service focused market, Jetour sees strong after sales support as a key driver of long term success.
Staff Writer
Reporting from the front lines of the automotive industry, delivering expert analysis and the technical updates that drive the South African motor sector forward.
