Hyundai Automotive South Africa has outlined bold ambitions to become the country's leading automotive brand in 2026, presenting an aggressive expansion strategy at its annual Dealer Conference held under the banner "United for Growth, Driven by Hyundai".
Chief Executive Stanley Anderson addressed more than 250 delegates at the event, reviewing a robust 2025 performance whilst emphasising that customer satisfaction and loyalty remain central to the brand's philosophy.
"Our first priority is to look after the customers who already trust our brand. In 2026, we are targeting sustained double-digit growth that will be powered by excellent aftersales and deeper segment penetration."
The manufacturer plans to launch three new models alongside two facelifted variants this year. "Growth is important, but it will never come at the expense of quality and excellent service. Sustainable success comes from getting the fundamentals right and ensuring every Hyundai customer feels valued and confident in their choice."
Hyundai's competitive position in South Africa benefits from a portfolio of reliable, technologically advanced vehicles supported by 100 per cent parts availability and an extensive nationwide dealer network.
Tarek Mosaad, President and Chief Executive of Hyundai Middle East and Africa, praised the local operation's strategic direction. "Hyundai Automotive South Africa is our number one market in Africa and a leading benchmark for performance, customer focus and dealer excellence. Your great understanding of consumer mobility needs, leadership strength and ambition are key drivers to our continental success."
Johan Nel, Head of Sales, reported strong momentum. "In 2025, we achieved impressive sales growth of over 19 per cent year on year with total volumes exceeding 36,000 vehicles. Strong demand across both passenger and light commercial segments helped us strengthen our market share."
The conference brought together the company's dealer network, representatives from Hyundai Middle East and Africa, Motus Holdings leadership, and industry experts from banking and information technology sectors.
