The sharp rise in fuel prices has accelerated South Africa’s move towards new-energy vehicles, with hybrids leading the charge and electric cars gaining ground.
What was once a hesitant market is now showing strong momentum, reshaping consumer behaviour and the automotive industry.
AutoTrader reports that searches for electric vehicles surged by 45% year on year, while listings nearly doubled between 2024 and 2026. Engagement has climbed by 200%, with EVs outperforming petrol and diesel in generating leads.
Hybrids, however, remain the most popular option, accounting for 85% of sales. Models such as the Toyota Corolla Cross Hybrid dominate, while new entrants like Chery’s hybrids intensify competition with high specifications at lower prices.
Electric vehicles are catching up. Sales increased by 55% between 2024 and 2025, supported by falling prices and greater availability. Median EV prices dropped from R943 000 to R790 500 in two years, with Asian manufacturers offering more affordable models. The BYD Dolphin, for example, has become one of the country’s top ten best-selling EVs.
Supply trends mirror demand. Listings for hybrids and EVs now account for more than 3.3% of the market, while diesel listings fell by over 15% in 2026.
Barriers remain significant. Import duties on EVs are higher than on traditional vehicles, and persistent load shedding undermines charging confidence. Without rebates or subsidies, adoption will be uneven.
Despite these obstacles, the shift is undeniable. Hybrids may lead for now, but electric vehicles are steadily carving out their place in South Africa’s automotive future.
Staff Writer
Reporting from the front lines of the automotive industry, delivering expert analysis and the technical updates that drive the South African motor sector forward.
